Solution Providers
I help founders and business leaders grow.
I provide deep sector expertise across three decades in global digital exams and assessment. I work across each assessment area from test development, through test delivery, across certification, and everything in between! I help catalyse growth, either organically or via investment/ acquisition.
Proposition
What are we actually selling? Do prospects understand us and our capabilities? How do we differentiate? It's not just products and solutions, but how the proposition is articulated to prospects you must reach. I make it easy for prospects to understand you.
Competitor Analysis
I track over 500 global solution providers. Big corporates, boutique specialists, and quiet heroes. You love their customers, but I help you understand competitor drivers, weaknesses, and winning strategies.
TAM, SAM & SOM
Many providers don't have these metrics. In an increasingly competitive world, knowing the Total Addressable Market guides strategic goals. The Serviceable Addressable and Obtainable Market metrics ensure you allocate resources effectively.
Partnerships
Nobody makes it on their own.
I connect you with best-of-breed specialists, strengthening your proposition, driving more value for your customers. I also facilitate partnerships for investment and capital events.
Pipeline
Everybody needs a realistic business pipeline. I help set the right pipeline size and quality for your commercial goals. Bringing new quantified opportunities, but also helping you rule out unachievable prospects.
New Market Scoping
It's great to internationalise or get excited about a new sector. But what if that's the wrong thing to do? I provide data-driven analysis on the best places to be, strategies for market entry, but also be a critical friend to prevent mistakes.